New York Road Runners

New York Road Runners is the world’s largest running organization. Every year, hundreds of thousands of runners participate in over 60 yearly races, including five half marathons and the world’s largest marathon, the New York City Marathon. What started out as a simple running club over 30 years ago has transformed into a leading brand in the athletic events space.

The Challenge

Over 60,000 runners participate in the 26.2 mile marathon, and many more sign
up for the lottery to be selected. With weekly races and other marquee events,
the organization needed a better way to track their operations. Everything from race details to volunteer management to runner’s bib assignments has to be coordinated in unison to ensure races can be held without a hitch. On top of that, each race generates a mountain of useful information from runners and advertisers that NYRR uses to prepare for upcoming events.

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