The leading Consumer Packaged Goods (CPG) operations in the world are embracing mobile at an explosive rate. Johnson and Johnson offers over a dozen mobile apps available across a variety of tablets and smartphones. Unilever also provides a selection of product oriented mobile apps, and even a dedicated app for investors to track company financials.
Companies are also developing custom apps for business purposes that never even face the consumer. While not every business has reached the billion dollar threshold or possesses the resources necessary for in-depth development teams, mobile strategies benefit businesses of every size. For SMBs hoping to one day reach that milestone, incorporation of mobile apps into varying aspects of operations will invariably drive growth. Continue reading
According to Connie Guglielmo at Forbes, “demand for mobile computing, cloud services, big data analytics and social networking together will drive a 5% jump in worldwide spending on IT to $2.1 trillion in 2014”. Prevalence of social media and cloud technology combined with the proliferation of smart mobile devices have profoundly altered consumer expectations regarding web experiences.
Well beyond the point of trending buzzwords, mobile, cloud and social are becoming legitimate revenue drivers. Businesses across the globe are infusing digital marketing, enterprise applications and customer support strategies with these three technologies. To assist you in optimizing the incorporation of these trends, Icreon Tech’s web development team has assembled a breakdown of how social, mobile and cloud technology is changing web development. Continue reading
Business users have high expectations when it comes to enterprise software. They’re spending hours every week on their high-end smartphones like the iPhone 5S and the Samsung Galaxy S4. Each of those devices boast fluid applications that are miles ahead of the majority of enterprise applications out there.
Analysts and industry thought leaders refer to this trend as ‘The Consumerization of IT’, where consumer technology is driving new standards in enterprise technology. Blackberry, once the darling of the enterprise, is close to going under while Apple devices like the iPad and iPhone are becoming crucial tools for business users.
Even more important than the hardware used in the enterprise are the software applications used to augment processes and drive efficiency. Businesses hoping to invigorate the enterprise software powering their operations, should attend to key areas in order to develop apps that are actually used by employees. Continue reading
Mobile gaming apps are no longer just for young kids and teenagers (in fact middle aged women are the largest growing demographic for mobile games). The concept of developing a game for consoles, PC’s and mobile devices has progressed substantially over the years. Until several years ago mobile gaming apps were only entertainment-based, but now there is a melting pot of available gaming categories such as educational, political, and apps built to advertise blockbusters.
Thanks in part to the proliferation of smartphones and tablets that are capable of handling immersive graphics and performance, mobile gaming apps have become a lucrative investment for companies, brands, and indie mobile developers alike. Continue reading
Content is central to the effectiveness of a website. Without adequately presented information that maintains attention and delivers a clear message, visitors will not want to do business with a brand. In part thanks to mobile device proliferation, with 60% of American adults owning smartphones, the way that web content is created and displayed has evolved tremendously.
Responsive web design, interactive content via HTML5 and a minimalist approach to typography and content presentation, are key aspects of building websites that generate optimal value for a business. Specifically when it comes to mobile users, without clear presentation of information on a website, you could very well be voiding a significant increase to traffic and profits.
At Icreon Tech, a web development and software consultancy in New York City, we build websites every day that must deliver a strategic message as a representation of a brand. In 2014, here are the major content trends to incorporate into a business website.
A recent Forrester report predicts that online retail sales will exceed $370 billion by 2017. Accompanied by growing innovation in the mobile and social space, eCommerce brands have a lot to deal with in 2014.
Similar to every industry that relies on the Internet, retail brands are constantly combating the rise of disruptive technologies. eCommerce giants like Ebay and Amazon altered the entire retail landscape. In 2014, social media and mobile devices are driving even greater change in the way that customers shop online.
From the ‘Pinterization’ of web design to the rising tide of mobile customers shopping online and in-store, eCommerce is set for some interesting developments in 2014. Continue reading
For the last several years, web developers and designers became thoroughly acclimated to the tablet and smartphone medium. Websites across all devices are now showing consistency in performance and aesthetics.
In 2014, expect websites to continue evolving thanks to innovation from web developers and designers. To help guide the navigation of buzzwords and trends, Icreon Tech’s development team collaborated to bring you the most important web development trends for business in 2014: Continue reading
Mobile was on everyone’s mind in 2013, and that trend is likely to continue with increased progress in mobile development techniques and applications. Now that developers and designers are acclimated to the mobile space, the potential for continued innovation in 2014 is greater than ever. Continue reading
Gearing up for 2014, the Founder and CEO of Icreon Tech wrote for CNBC discussing his predictions for software next year:
“Mobile is continuing to surge, and it is continuing to impact enterprises worldwide. Web development is evolving for the age of tablets and rich interactivity via HTML5. Even the way in which a company builds and strategically assembles its IT infrastructure are evolving thanks to the cloud, distributed computing, and open-source technology.
With a nonstop news cycle exploring hot-air filled buzzwords and seemingly legitimate trends, deciding on which new technological resource to adopt can be exhausting. Here’s a guide to what I see as the leading enterprise-technology trends for 2014.”
Read the entire article at CNBC.
This past year was filled with talk of Amazon and Google robots, wearable computers, and apps for every task imaginable. While 2013 was a rollercoaster year for consumers with a non-stop flow of new hardware and endless software releases, 2014 will be the year for enterprise technology. Continue reading