Why Web Design Teams Should Emulate Mobile Apps

web design

For the first time ever, mobile device users are spending more time within apps than surfing the web. The high speed performance and superb design of today’s leading mobile apps are attracting attention and increasing expectations when it comes to digital experiences.

Customers are spending more time than ever interacting with software and web applications, and the resulting impact on how a business approaches web design is undeniable. Traditional header menus are disappearing in favor of side drawer menus. Icons are getting larger, and visuals and graphics are becoming flatter.

All of these trends in web development are directly inspired by mobile developers. Web design teams that are aiming to build websites that appeal to today’s tech-savvy consumer base, should attempt to emulate the look and feel of mobile apps. Continue reading

Deciding Between CMS Options: Joomla, WordPress, Drupal or Custom

Content Management Systems CMS

Content Management Systems (CMS) are a fundamental aspect of modern web development. The meteoric rise in adoption of CMS for web content management has a lot to do with the availability of high-quality and relatively inexpensive CMS tools.

Up until recently, the only choices were expensive commercial solutions such as Interwoven or Vignette. Now that brands have many free CMS platforms available to them such as Drupal, Joomla and WordPress members of an organization with limited technical knowledge can tweak a site and update content.

Before the rise of the CMS, they had to rely heavily on web developers and web designers to build out their sites. But not anymore. If creating a website is on the horizon for your brand, selecting the CMS can turn out to be a tough task.

Here is a look at three of the most widely used options as well as details regarding customization. All three CMSs mentioned below are not only free to download and use, but are continuously maintained and enhanced by a community of thousands.

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Why Web Design and Web Development Are Two Different Things

web development and web design

Despite being mistaken by countless business people and even technical personnel themselves, web design and web development are two different things. The two processes of web design and web development are carried out together to build websites.

Both of these processes work in tandem to build various elements of a website (like navigation and presentation of media), with the ultimate goal of creating a user-friendly website. But even though web design and web development are often used interchangeably, they denote two different skill-sets and responsibilities.

Typically if one likes pushing pixels around, one is a designer. But if one would rather write code to solve problems, one is a developer. Continue reading

With Tablet App Development, Increased Screen Size Leads to Expanded Features

tablet app

The popularity and ubiquity of tablets has increasingly drawn software developers’ attention over the last few years. According to TechCrunch, tablet apps are enabling seamless aggregation of content and providing sustained engagement with consumers through immersive content.

Brands and development teams have realized that high quality tablet app development is an effective method for reaching out to a larger target audience and increasing the popularity of a brand. To truly compete, brands need to develop apps that take full advantage of the huge leaps seen in mobile design and development.

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The Best Way to Incorporate Social Media into Web Development

social media

Following Twitter’s IPO and the massive acquisition of WhatsApp by Facebook, social media has proven to the world that its momentum has not slowed down. For brand’s hoping to optimize their web presence, incorporation of social functionality is critical in today’s market (especially when selling online).

By assessing some of the largest eCommerce brands and their own web presence, as well as looking at the way web development teams are socializing websites, businesses can  position their web strategy for the social media age. Continue reading

The Leading Trends in Mobile Web Development

mobile websites

The last several years have seen an explosion in mobile web design trends. In this age of quick technological advancement, deciding where to start and knowing what to do can be tricky. Luckily there is seldom a right or wrong approach to mobile web design.

But some of the top trends outlined below have been making the rounds and should be taken into consideration when designing for mobile customers. Continue reading

How Enterprises Can Drive Value with Strategic Mobile Development on Android

Android apps mean business.

According to Venture Beat, Android’s worldwide growth continues to outpace its mobile competitors, and consumers continue to purchase more Android devices than ever before. With such trends in mind many brands are aiming to strengthen their market presence by distributing brand specific Android apps.

They can attend to two specific areas of operations for a brand. There are also many internal business processes that can operate more efficiently when augmented or replaced by enterprise mobile apps. Other processes that are vital for conducting transaction with customers or marketing an advertisement can be delivered with customized consumer apps.

Brands can improve their performance internally as well as drive brand engagement with customers via mobile. But investments in app development must incorporate certain features and trends in order to offer a mobile experience that provides legitimate value. Continue reading

Icreon Tech in the News: The MLBPA Player’s App Featured in Mashable


Mashable recently published a piece on the mobile app that Icreon Tech created with the Major League Baseball Players’ Association. Head over to Mashable now to read the entire article:

“By giving players tools to negotiate better contracts or learn about reputation management on social media, the MLBPA is hoping the app will make the business side of players’ careers more transparent, said Prasant Varghese, an analyst at Icreon Tech, the company that developed the app for the MLBPA.

“They were looking at providing more services for players so they could connect with them more easily,” Varghese told Mashable. “The Players Association has this really strong vision for connecting everybody.””



Why Enterprise Apps Should Take a Cue From the Consumer Space

mobile apps and mobile websites

It is becoming apparent that the average person enjoys using apps more than surfing the web while on a mobile device. And in the enterprise space mobile apps are emitting an undeniable influence on the creation of applications for business users.

With Bring Your Own Device (BYOD) policies, custom enterprise app stores, and the use of smartphones and tablets, consumer mobile apps are setting the standard for software in business.

Companies such as Workday and Salesforce pride themselves on the high performance and intuitive design of their apps (which are up-to-par with top apps in Apple and Google’s app stores). Throughout enterprises across the globe, IT and software development teams are taking a cue from consumer apps.

Also referred to as ‘The Consumerization of IT’, enterprise software is beginning to resemble some of the top consumer apps around. Continue reading

How Responsive Web Design Optimizes a Website

Tablet, smartphone and PC

Creating websites that work well on every device type is easier than ever thanks to Responsive Web Design (RWD). The originator of the technique for developing websites that maintain quality whether viewed on smartphones, tablets or PCs, is Ethan Marcotte.

Marcotte describes the process as:

“Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts.”

So instead of creating a site with static images, content and icons meant solely to be viewed on PCs, developers create something similar to custom presets for delivering varied content to specific devices.

By examining some of the key benefits of RWD, businesses can better move forward with optimizing their website for an audience continually swapping tablets for smartphones, and smartphones for PCs. Continue reading