National Geographic Channel

The National Geographic Channel’s online portals are available in over 133 countries, in 21 languages, and are viewed in more than 100 million households. They host a variety of educational content that focuses on nature, the life sciences, and other biology-based subjects. The global brand was looking for a more integrated way to manage all of their digital properties.

The Challenge

Icreon and Nat Geo have now worked together for over a decade, building a variety of web, mobile, and social-based digital content. As web, mobile and social have consistently evolved, the nature-oriented media giant wanted a way to manage all of their global assets so that they could be used across continents.

Furthermore, Nat Geo wanted a way to engage with a multi-cultural audience through a variety of languages across multiple devices, from laptops to smartphones to tablets on the dozens of websites that they own and
operate.

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