FOX Movies

Fox Movies is a global unit of News Corp that delivers premium movies and television content in Europe, Asia and the Middle East. It works with 20th Century Fox, Disney, Pixar, Marvel Studios, Warner Brothers, and Paramount Studios to deliver high-quality movies and television series to the over 250MM+ homeowners that are in its audience. They needed a mobile experience that was a cut above the rest.

The Challenge

Icreon and Fox have worked together for multiple years developing enterprise solutions, from security enterprise content management to complex business automation tools. This time around, Fox wanted to jump into a new medium: the mobile smartphone and tablet space. To better engage with users, Fox was looking to take advantage of the “Second Screen” Experience – a new phenomenon where TV watchers are using their smartphones and tablets in conjunction with watching broadcast media.

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