Mobile is already a huge buzzword for marketers, but, if you’re actually running an entire business and looking to connect disparate verticals with a more unified workflow, how seriously are you currently looking into mobile as a possible solution? With an increasing amount of mobile enterprise apps popping up that combine better analytics and messaging techniques with increased threat security, the time to implement mobile workflow within your company is now—and if you’re currently considering a mobile workflow development strategy then this post is for you.
Whether you have workers in the field that can benefit from a more efficient way of updating information such as warehouse inventory, or you want to empower your customer service reps with the ability to have better insights on the customers they’re helping day in and day out, then implementing an integrated mobile workflow can be a windfall solution for making your business more productive.
In fact, according to an article by Daniel Burrus in HuffPost Business “mobile apps designed by businesses for their internal use and competitive advantage will explode over the next two years. Therefore, all business leaders need to ask themselves: ‘Two years from now, do I want to be one of the companies that is not developing mobile apps to transform business processes?’ It’s a fair question for CEOs to be asking themselves and in the interest of offering some clarity to the question of whether you should be implementing mobile solutions into your current workflow, we offer up four success stories of companies that currently look to mobile to fulfill different business needs.
Delivering Relevant Data to Sales Teams
When Bausparkasse Mainz AG (a German mortgage lending business) needed a new mobile solution that would empower their external sales team, they turned to a portal system that could be implemented on the iPads their team members used to deliver relevant data and information to prospective buyers. The specifications that BKM were looking to fulfill, according to the case study, included:
- The implementation and maintenance of app whitelisting
- The option for users to set up and maintain several devices with different policies
- The automatic distribution of client certificates for safe access to the sales portal
- Safeguarding data with guidelines and [email protected]
Overall, the mobile app development plan allowed BKM employees to streamline their efforts in preparing for client visits, and helped facilitate further online analysis. To see the whole case study click here.
Driving Better Engagement
In their attempts to close the gap in business communication for their clients Acision—a market leader in mobile engagement services—decided to build a mobile platform that would allow the businesses they service to send time-critical messages in a secure way. The solution was to build Forge, an app that allowed businesses to send confidential messages to customers, staff, and partners from any type of platform.
This benefited both the B2B and B2C sides of Ascion’s enterprise clients as they could send messages internally from any platform, as well as connect customer service representatives to customers in a more engaging and helpful way that included an in-ap video function which could be leveraged from mobile devices. What’s more, the app bridged Acision’s WebRTC technology to their Salesforce CRM platform, which, in effect, boosted the capabilities of their real time efficiency in helping with customer questions.
Improving User Experience
Toyota Financial Services (TFS) decided to do something drastic with their mobile workflow development plans—they completely re-invented the way users experienced their brand. Computer World, who documented the step by step process of TFS’s transition to implementing a large mobile strategy had this to say:
“The project encompassed a series of mobile apps for the Toyota, Lexus and Scion brands, allowing for bill payment, simple account access and a dealer locator, among other services. Mobile websites were launched first for Toyota and Lexus in January 2011. These were followed by iOS versions for each of the three brands (myTFS, myLFS, and Scion Solutions) for the Apple App Store in October 2011 and then for Android in October 2012.”—To read the rest of the article click here.
The payoff of going mobile? Within five months TFS got users to download their mobile engagement apps over 300,000 times between iOS and Android. This has lead to better customer service across the board as well as making payments more of a seamless process for customers.
Do you have any other examples of when implementing a mobile workflow paid off for businesses? Feel free to leave your comments by filling out the form below. We’d love to hear from you!