Explore better ways to provide Cross-Platform experiences for your Members
Talented marketers, for some time now, have understood that strategic marketing requires an action plan for mobile initiatives. To be sure, it’s no longer an acceptable practice to focus all of your organization’s membership acquisition strategy into building a desktop only digital experience.
While the utility of any organization’s current CMS won’t be going anywhere anytime soon, the relevant data that’s housed within such a system is often times just not easily accessible. That’s where a mobile portal can really shine. By leveraging the data within your current CMS you can build a unique experience that will undoubtedly help in the marketing efforts of your digital strategies.
At the end of the day, if you’re not utilizing mobile to its fullest potential, then
you’re not keeping up to speed when it comes to generating the kind of value that your constituents have come to expect in the mobilized age. However, with a more highly engaged base the ability to not only lower attrition rates, but to upsell via advanced mobile membership portals, has never been greater.
In this whitepaper, you’ll learn how to build a better mobile experience to amplify member delight.